2017 was a year of transformation for the beauty industry and 2018 has a lot to live up to in transforming beauty regimes all across the globe.
Rihanna’s ‘Fenty Beauty’ sparked inclusivity conversations in the beauty industry. It emphasized on diversity and silenced those who for long insinuated that “black doesn’t sell”.
2. Modern Lifestyle Problems
Anti-pollution skincare products saw a push and brands are now working towards combating skin stressing bacteria, air conditioners and computer’s blue screen light.
3. Japanese Beauty
Japanese aesthetic principles of beauty – shibui, kanso and seijaku – understated beauty, simplicity and energized calm became the focus.
4. Simplified Regime
Multi-step beauty regimes fast transformed into the use of multi-purpose products that cater to all your beauty needs. Much of the inspiration came from Korean beauty practices.
5. Natural Wellness
Beauty is now seen as a wellness movement of the mental, physical and spiritual. Renowned brands are focusing on the overall well being to achieve natural forms of beauty.