Key Global Movements That Will Transform Beauty Regimes In 2018

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2017 was a year of transformation for the beauty industry and 2018 has a lot to live up to in transforming beauty regimes all across the globe.

1.Inclusive Beauty

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Rihanna’s ‘Fenty Beauty’ sparked inclusivity conversations in the beauty industry. It emphasized on diversity and silenced those who for long insinuated that “black doesn’t sell”.

2. Modern Lifestyle Problems

Anti-pollution skincare products saw a push and brands are now working towards combating skin stressing bacteria, air conditioners and computer’s blue screen light.

3. Japanese Beauty

Japanese aesthetic principles of beauty – shibui, kanso and seijaku – understated beauty, simplicity and energized calm became the focus.

4. Simplified Regime

Multi-step beauty regimes fast transformed into the use of multi-purpose products that cater to all your beauty needs. Much of the inspiration came from Korean beauty practices.

5. Natural Wellness

Beauty is now seen as a wellness movement of the mental, physical and spiritual. Renowned brands are focusing on the overall well being to achieve natural forms of beauty.

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